Anyone can have a website, right?
With technology the way it is today, the availability of the internet increasing every day, and the range of online tools and resources that are accessible by many innovative persons and companies … the truth is that anyone that wants a web site can have one.
However, just because the tools are there to make creating a web site possible, it does not necessarily follow that novices should undertake the effort to “build their own.” There are some things that should be known before undertaking a web design project and, like so many other areas of life, experience is a great teacher.
Focused on Strengths – Keeping it Simple
One of the key things that my experience has taught me, and I am still learning, is that I need to focus on my strengths … and that I need to keep things simple.
There are many fancy things that can be done on a web site. Some of those bells and whistles are really good things, and they contribute vitally to the look and feel and function of the site. However, getting too fancy can sometimes complicate things too much, and can take away the focus of the viewer, sending them in search of another site that will meet their needs.
Some of those things do not contribute to optimal search engine performance. One of my goals with clients is to really focus and keep the main thing … “the main thing.” It makes us more efficient and keeps things flowing more smoothly. I look forward to working with you toward that end.
 I really enjoy small business!
Since I really enjoy small business and have much experience working with them, this is the major area where I should spend my time.
Small business owners need something that works. They often want to start small and then expand as their business grows. Sure, they want their web site to look nice and they need it to work correctly – those are givens. However, they don’t need to waste money on fluff. Their business is their lifeblood. They are focused on things that improve and grow their business and allow them to support their family. That’s the American dream.
This is what I do and it is what I am. SpotOn•WebSites is a small business itself and I am endeavoring to live the American dream just like the clients I serve. If this sounds like you, too, and you want to work with someone who is cut from the same cloth as you, then we probably need to talk.